Opportunity Information: Apply for M NOFO 17 105
Videos for Empowerment is a U.S. Department of State grant opportunity run through the Public Affairs Section of the U.S. Consulate General in Mumbai (PAS Mumbai). The project is designed to use short-form online video and coordinated social media outreach to increase public awareness and encourage concrete action on issues that align with U.S. government priorities while also supporting the broader goal of strengthening U.S.-India bilateral ties. The central idea is to pair strategic messaging with a strong local digital voice so that policy themes are communicated in a way that feels relevant and shareable to Indian audiences.
Under this cooperative agreement, the selected grantee is expected to identify and work with a local online video content creator and then develop a comprehensive social media campaign. The campaign must include at least 12 short videos, supported by additional social media content such as tweets, Facebook posts, and other platform-appropriate materials. Rather than covering every topic, the campaign focuses on any two themes chosen from a set of priority policy areas: women and girls empowerment, education and student exchange, environment and sustainable development, trafficking in persons, and corruption. The goal is not only to inform but also to drive a call to action around key policy messages connected to those themes.
A core feature of the opportunity is close coordination with PAS Mumbai. The grantee must draft a plan of action for the two selected themes in consultation with the Consulate team, which will provide guidance on campaign concepts, messaging, and content direction. The announcement also encourages applicants to time the campaign around relevant thematic moments that naturally lend themselves to higher engagement and visibility, such as Earth Day in April, the 16 Days of Activism Against Gender-Based Violence in December, or International Student Week in November. This emphasis on timing suggests the project is meant to plug into existing public conversations and leverage established awareness days to expand reach.
In terms of funding and structure, this is a discretionary award offered as a cooperative agreement, meaning the U.S. government expects to have an active role in shaping and overseeing the project rather than simply providing funds with minimal involvement. The opportunity number is M NOFO 17 105, listed under the funding activity category of Education, with CFDA number 19.040. The program anticipated making one award, with an award ceiling of $44,000. Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, and U.S.-based nonprofits with 501(c)(3) status (other than higher education institutions).
The notice was created on May 9, 2017, and the original closing date was July 10, 2017. Overall, the opportunity is best understood as a targeted digital public diplomacy initiative: select two policy themes, design a tightly coordinated content plan, work with a credible local creator, publish at least a dozen short videos plus supporting posts across platforms, and use that content to build awareness and prompt measurable action in ways that support U.S.-India engagement.Apply for M NOFO 17 105
- The Department of State, U.S. Mission to India in the education sector is offering a public funding opportunity titled "Videos For Empowerment" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on May 09, 2017.
- Applicants must submit their applications by Jul 10, 2017. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $44,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education.
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